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Mirror is a famous, traditional and has no online store. They are thinking of adding online shopping to their business.
Ecommerce has seen a dramatic increase and becomes a new trend. People prefer to purchase online rather than in stores. Users are still hesitant about how it looks on them.
Creating a responsive website with good to have features so user can be more confident to buy.
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Market Research (Secondary Research) :
This research helped me to get insights on :
- Who Mirror's competitors?
- What competitors don't offer on the site?
These insights will help me to establish details for my research findings.
Customer Survey: ( Primary Research)
- Quantitative questions and qualitative questions : understand users behaviors and decisions
- 1 on 1 interview with friends : understand what they think about online shopping .
Market Research:
- ~ 95000 establishment apparel retailers.
- Competitive market.
- Users now have a higher standard about where to shop.
- Legit landing page is needed t
- Great customer service.
- Legit reviews
Customer Survey:
- Most of my participants are female from 18 - 44 years old and have jobs.
- Online and In-store experiences are equally interested by users.
- In-store shopping let users to make decision, no waiting for shipping, see the materials and don't have to worry about fitting.
- 75% of participants like to browse for clothes on their phones.
- Mirror needs to have great sizing system
- Legit reviews
- Free shipping and free return.
- Intuitive website.
Persona helps to understand user behaviors and thoughts.
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Empathy map helps to synthesize observation about user.
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After finished the Persona and Empathy Map, I started the card sorting test.
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After created the site map, task flow is also a very important step to help me confirm if the flow makes sense. And user flow will lay out the users' movement through the product.
I created our my low-fidelity concepts to generate as many unique ideas as possible and disregarded.
Apply what I came up with in my research and brand color to the low fidelity to having our high fidelity.
We created a design system that would not only build the consistency but also save time for the client as they build new features. This will improve the overall process and experience for the website.
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Limitations bring out the best in a situation, which is why we keep Small Studio a nimble little setup. Team members are - by necessity - highly experienced, skilled, confident and innovative.
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- Mirror win the memorability.
- Guest checkout is not common.
- More pictures for each category on New Collections.
- Size chart is not helpful
- Search bar and Filter are important.
