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The IMI AI platform helps Vietnamese patients who want to search for a second opinion on their health concerns and connects them with top doctors in the US. Additionally, it helps to take off the workload of doctors by using AI in usage cases such as automatically note doctor's advices. In this way, the platform focuses on enhancing both the patient's and doctor's experiences.
There are limited options for patients to consult with doctors for health care concerns, which is especially true for Vietnamese patients who have limited access to healthcare in the US.
Create an ecosystem to democratize the process by which patients seek health advice from world-class physicians.
Enable physicians to easily share expertise in treating complex conditions.
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Customer Survey:
- We crafted open-ended questions in a Google Form for two groups: 27 patients seeking second opinions from IMI's co-founding doctor and 7 doctors interested in additional income.
Patients :
- How they seek for second opinion?
- How much they understand about their medical record?
Doctors: ( Currently, we're concentrating on developing a solution for patients. We plan to address the needs of doctors and expand our solutions for them once IMI AI has stabilized.)
- Not many second opinion platform.
- Arterys is approved by FDA
- The 3rd-leading cause of death in the U.S. is a medical error
- Patients are reluctant to use AI healthcare.
- Stanford charges $500 per second opinion
Customer Survey:
20 people engaged to the Patient survey
- 70% of participants want to understand their medical records.
- They spend great amount of time to search everywhere.
- They are still skeptical about Telehealth.
The persona was developed based on real target audience data gathered during the initial phase.
NDA was signed, I can't expose this step. It was created via Miro. Image below is just a sample template.
The goal was to develop a range of unique low-fidelity wireframes to determine the most effective solutions, drawing insights from market research. This design prioritizes showcasing IMI AI's offerings that meet user needs. By employing the Z pattern, the design ensures users quickly grasp the key information upon first glance. The homepage serves as a portal to what IMI AI provides.
The team and I se up the design style guide with the main brand colors, semantic colors, and components for elements like buttons, search bars, etc. This ensured that we had a consistent visual language moving forward, and that we could pull from existing components if we needed to design additional pages or features.
Research findings and brand colors were applied to transition from low-fidelity to high-fidelity designs, streamlining the development process.
Final product for IMI 's website. I choose to make it simple, intuitive but informative which will make it trustworthy.
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We still need to complete user testing phase to hear what users are telling us. And iteration is needed after we get more feedback from users.
This project's highlight was a collaborative design process with our Engineer Team, Product Manager and CEOs. I enjoyed seeing how we integrated process and achieved evidence-based design.
