Calm App is an app available to download for meditation practices and sleep stories. It helps to manage user stress, sleep aid, and mental wellness. Calm was founded in 2012 in San Francisco and currently has 40 million users.
The problem is when people realize they need meditation but don’t know which meditation practice suits their current stress level. And how and where to ask for meditation advice.
1. Stress Test : for beginner
2. Community :
- Search for posts related to their concerns
- Post questions on their own.
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Market Research (Secondary Research) is always my first approach to understand who are Calm's competitors. Knowing competitors' features will help me to design accordingly.
Customer Survey:
- Second approach.
- Understand competitors on Market Research,
- Understand how users react to new features.
Market Research:
- Competitors have expensive premium.
- Headspace is one of the most popular one in the market : advantage.
- None of them offer Stress Test or A community where users can share their thoughts and experiences
Customer Survey:
- More than 87% of users are curious about their stress level.
- "I don't know where to check it" or "I spoke to psychologist". - User quotes.
- No friend or family to tell them that they need to seek for help.
- People just don't know where to test their stress level.
After finished the discover phase, I am confident on my approach to design stress test and community. To sharpen my approach, I created a persona to enclose users' needs, experiences, behaviours and goals.
This one focuses on Stress Test.
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Two new features are in purple and it's sub pages.
Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building.
My sketches are based on the original design of Calm app. I took an inspiration from Facebook and Meetup
Apply what we came up with in our research and brand color to the low fidelity to having our high fidelity.
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Final product for Calm 's website.
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User Testing Finding:
- Progress bar needs to be fixed.
- Users don't like double clicks to change to the next questions. Users want to see final answer.
- Some users clicked the add topic button more than 5 times (painful click and not very good hierarchy) when they search key word.
Reflections:
Having a supportive community and a stress test is not enough to solve the problem I am trying to solve here.
